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Markus Heiss & Petra Rastner
Markus Heiss & Petra Rastner Fly fisherman & Owner

No just another fly fishing shop - founded by fly fishermen for fly fisherman like you!

  • Over 15 years of profound experience.
  • Only quality products, often tested by ourselves.
  • Wide range of products, constantly being expanded.
  • You are not a number: we value every customer!
  • Customer satisfaction is our priority: we are satisfied when you are!
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We love fly fishing as much as you do!

We love fly fishing as much as you do! Growing up on the wild Alpine streams, we spent hours and days fishing - a time that left a lasting impression on us and helped shape our attitude to life. When we exchanged our normal fishing rod for our first fly rod and caught our first trout, we were infected by fly fishing fever. Since then, fly fishing has been our "way of life".

Driven by this passion, we founded our shop 15 years ago with the aim of living the dream of fly fishing every day and spreading it further. Founded as a one-man business in 2008, our fly fishing shop has established itself as one of the leading businesses in Europe. Get to know us!

Our online fly fishing shop specializes in high quality artificial flies. The extensive range of more than 3,000 flies for trout and grayling, for pike, chub, perch and saltwater predators like Bonefish and Tarpon or classic salmon flies will inspire you! You'll find the right fly for the right moment in your waters: classic dryflies and wet flies, the finest CDC flies, heavy gold head nymphs and irresistible streamer, as well as new generations of fly patterns like popper flies, perdigon nymphs, czech nymphs, heavy jigs and tungsten nymphs, terrestrial flies, pike streamer, realistic J:SonSweden flies and many more!

Blog for fly fishermen

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Fly fishing in Slovenia - Fly fishing in Slovenia

Fly fishing in Slovenia

In May 2024, due to the rain and the thaw in Trentino Alto Adige and the surrounding area, I decided to improvise a fishing trip by car to Austria and Slovenia, passing through some streams in South Tyrol and Veneto. In the first few days of the trip we managed to fish some small streams in Italy and Austria with moderate success, so we decided to continue with the search for new places to fish and get to know.

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A DAY OF FISHING AT LAKE NEMBIA: A paradise for families and fishermen - Fishing Lake Nembia: get here all information

A DAY OF FISHING AT LAKE NEMBIA: A paradise for families and fishermen

Our adventure at Lake Nembia was an experience full of challenges and lessons. We discovered that, despite the abundant presence of trout, catching them can be anything but easy. The crystal-clear waters of the lake, combined with the selective nature of the fish, put us to the test, forcing us to constantly review our techniques and experiment with a wide range of flies and streamers.

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AVISIO: fishing for big marble trout in Val di Fiemme - Marble trout in Avisio: Val di Fiemme fly fishing

AVISIO: fishing for big marble trout in Val di Fiemme

In this article, we take you on a discovery tour of the magnificent Avisio and give you all the information you need to experience wonderful fishing in the waters leased by the Associazione Pescatori Dilettanti Val di Fiemme.

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The fly fishing paradise on the doorstep - Fishing guide Diego Riggi - Fly Fishing Dolomitico

The fly fishing paradise on the doorstep

In this blog post, we tell you how a planned afternoon of fishing with guide Diego Riggi from Fly Fishing Dolomitico turned into a cosy aperitivo and why Diego now lives in paradise.

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Our MADE IN ITALY flies - a look behind the scenes - Flies MADE IN ITALY: how they are tied

Our MADE IN ITALY flies - a look behind the scenes

Come with us to Piedmont and see where our MADE IN ITALY flies come from and who ties them. Find out all about the catchy flies and get to know Morgan and his team at Il Sayot.

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Flies from the 3D printer - 3D-printed flies: super-realistic & catchy

Flies from the 3D printer

Printed flies? Yes, it works, very well in fact. The silicone replicas not only look extremely realistic but are also super-catchy. Take a look behind the scenes with us and find out how they are made.

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ARGENTINIAN ADVENTURES - Dorados on sight with dry flies - Fly fishing in Argentina: Dorados on dry flies

ARGENTINIAN ADVENTURES - Dorados on sight with dry flies

An unforgettable fly-fishing adventure! Chasing golden Dorados in small mountain streams with big dry flies and sight fishing. Untouched and natural places with a jungle flora and fauna of which there are very few left in the world. Crystal clear waters and red stone rivers await us to test our fishing skills at their best, where one catch is worth the whole trip!

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Guideline\'s new products for 2024 - Guideline product news \'24 & a casting course

Guideline's new products for 2024

How a presentation of Guideline's new products for 2024 turned into a spontaneous casting course with Chris Rownes and what fly casting has to do with breathing.

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EURO NYMPH - a complete tutorial to get started - Euro Nymph - catching more fish is that simple

EURO NYMPH - a complete tutorial to get started

With this compact tutorial to Euro Nymph style fly fishing, we wanted to give some basic advice to anyone approaching this very effective and successful fishing technique. Even if you already have some experience, you probably will find some useful information, tips and tricks you did not know yet.

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THE BEST MOVIES ABOUT FLY FISHING - Fly fishing movies - top films for fly fishermen

THE BEST MOVIES ABOUT FLY FISHING

Enjoy our favourite hobby from the couch? Yes, these fly fishing movies are a great way to pass the time until your next trip to the water. Do you know of any other movies about fly fishing that you can recommend? Then let us know in the comments.

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GRAYLINGS IN THE GREAT NORTH - Fishing in Sweden - between grayling and nature

GRAYLINGS IN THE GREAT NORTH

My holiday trips to the North Cape took me to the banks of the Hårkan River, a magnificent river populated by beautiful grayling. A wonderful experience in a natural and wild area like few others in the world. In telling my experience, I hope to leave you with some useful information in case you find yourself in this area.

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FLY TYING: parachute fly - Fly tying tutorial parachute fly - make it easy

FLY TYING: parachute fly

In this fly tying tutorial for parachute flies you will find a video of the fly-tying process, step-by-step photographs, a list of materials and tools used, and a series of parachute flies ready for fishing. What are you waiting for, come and have a look!

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Dream job fishing guide? The big interview - Dream job fishing guide? The big interview

Dream job fishing guide? The big interview

For many, it sounds too tempting: making a living from fly fishing. But what does the day-to-day work of a professional fishing guide actually look like? We asked the certified EFFA flycasting instructor and fishing guide Arnold Gufler.

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Breathable waders - buying guide - Breathable waders - buying guide

Breathable waders - buying guide

Breathable waders are nowadays an essential piece of fly fishing equipment. But what really matters when buying a new pair of breathable waders? In this guide you will find all the information you need to make choosing the right waders easier.

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LEARNING TO FLY FISH - easier than you think! - Learn to fly fish - top guide for beginners

LEARNING TO FLY FISH - easier than you think!

Fly fishing is more than just a hobby, it is a fascinating passion. If you want to learn how to fly fish, take a look at our guide and learn everything you need to know about fly fishing for beginners.

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FLY FISHING IN STILLWATER - everything you need to know - Fly fishing in lakes & reservoirs - a complete guide

FLY FISHING IN STILLWATER - everything you need to know

We would like to introduce you to the Froller cast, with which you can easily cast your fly 20 metres and more, even if you have little space behind you.

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The Ruetz & the Oberbergbach in the Stubaital (A) - first-class managed fly fishing beat - Fly fishing in the Ruetz - a wonderful destination

The Ruetz & the Oberbergbach in the Stubaital (A) - first-class managed fly fishing beat

The Ruetz and the Oberbergbach have completely convinced us, with an exceptionally high density of game fish, sustainable management and fair day fishing licence prices.

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Fly Fishing in Austria - Schwarzach - Where to fly fish in Austria?

Fly Fishing in Austria - Schwarzach

The Schwarzach is undoubtedly an ideal stream for fly fishing, both for dry fly fishing and nymph fishing - but when is the best season for fly fishing? We will tell you in ...

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CUL DE CANARD - Carateristics and fly tying techniques - Tying artificial flies with CDC - Fly Tying ideas and techniques

CUL DE CANARD - Carateristics and fly tying techniques

This is what makes the cul de canard one of the most popular feathers among artificial fly tiers. In the article you will also find ideas and tips on how to make the best use of it for your...

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Fly Fishing in Austria - Trojeralmbach - Trojeralmbach - fantastic fly fishing in East Tyrol

Fly Fishing in Austria - Trojeralmbach

I have not often had the opportunity to fish with dry fly in such a breathtaking natural environment. The Trojeralmbach is a jewel full of greedy wild char...

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FLOATANT - Discover the complete guide to all Loon Outdoors floatants - Floatants for dry flies: the guidebook ►

FLOATANT - Discover the complete guide to all Loon Outdoors floatants

Often the wide variety of floatants made available by LOON OUTDOORS can generate some doubts, especially among less experienced fly fishermen. With this mini-guide we would like to make...

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BARBLESS HOOKS - All about the fantastic series of hooks Hotfly Superb - Barbless hooks for fly tying: All models from Hotfly

BARBLESS HOOKS - All about the fantastic series of hooks Hotfly Superb

The whole new series of barbless hooks of the Hotfly Superb seen under the microscope. In this review we will discover all the technical features of the hook and the various possible dressing.

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FISHING ITINERARIES - Discovering the Scottish rivers with our friend Erik - Andrew wading boots long-term test - still performing

FISHING ITINERARIES - Discovering the Scottish rivers with our friend Erik

A nice test by our friend Erik, who brought around the rivers all over Europe Andrew wading boot - Hotfly waders Alpine Diver V2. Big brown trout and beautiful graylings were not missed!!!!

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What are the benefits of a day with a professional fly casting instructor? - Fly fishing with a guide: fish better & catch more

What are the benefits of a day with a professional fly casting instructor?

Admittedly, I was a bit sceptical at first - after all, I've been fly fishing for 15 years! I also catch my fish without any problems. So what would a day with a certified casting instructor do for me?

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First steps in andrew wading boots - Wading boots from Andrew - test and review

First steps in andrew wading boots

Fly fishermen are generally true enthusiasts and extremely attentive to the quality of their equipment. Remarkable progress has been made in recent years. The carbon of fly rods combines lightness and power, waders are lighter and breathable, polarized glasses more effective...The quality of each accessory is methodically debated, and brands innovate constantly to gain in comfort and efficiency. As for the wading shoes, we were not completely satisfied and for a good reason. On the market,

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Fishing with the Jumping Jack rig – super simple and extremely effective - Jumping Jack fishing - guide & instructions

Fishing with the Jumping Jack rig – super simple and extremely effective

How to successfully catching trout and grayling in the large alpine rivers with a fly? It's easier than you think with the Jumping Jack. We have compiled everything you need to know in this guide.

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Looking for revolutionary wading boots that are almost indestructible? - Wading boots that deliver what they promise!

Looking for revolutionary wading boots that are almost indestructible?

Are you tired of buying wading boots that fall apart after a few fishing trips, in which the soles detach after half a season or with seams that brake after a brief time? Then we are ...

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