Loomis & Franklin fly rods

Top performance at a low price

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LOOMIS & FRANKLIN is the Italian brand that has managed to build up a loyal fan base among fly fishers thanks to the excellent price-performance ratio of its products. The cornerstone of its success is certainly the collaboration with Sandro Soldarini, a very successful professional fly fisherman who was active at the highest level in international competition for many years. With this long experience and expertise of Sandro Soldarini, LOOMIS & FRANKLIN has succeeded in developing a series of fly fishing rods that can convince in every respect.

The entire range of fly rods from LOOMIS & FRANKLIN is characterised by an excellent price-performance ratio. Sandro Soldarini and his team have deliberately dispensed with elegant and elaborate features on the rods. This would only have led to higher prices for the customer without bringing any real added value in terms of better performance in practice. By doing without all the bells and whistles, it was possible to use high-quality materials for the fly rods and still maintain a very affordable price.


The entire series of fly rods manufactured by LOOMIS & FRANKLIN and designed by Sandro Soldarini comes in four pieces (with the exception of the SMALL CREEK SX - 7'6 - # 4). High-quality rod rings, anodised aluminium reel seats and cork handles have been used throughout. All fly rods are delivered in a cordura rod carry tube with inner compartments.

The IM7 and IM12 markings on the various models indicate the properties of the carbon fibre used in the construction of the rod blank. IM12 carbon fibre has a slightly higher tensile strength than IM7 carbon fibre. This also influences the action of the fly rod, which becomes slightly stiffer. The IM7 fly rods are no longer reissued and are therefore only available while stocks last.

For the production of the LOOMIS & FRANKLIN SX fly rod series an IM8 carbon fibre was used to achieve the desired characteristics of the fly rods in the best possible way.

However, don't be distracted by the technical details of the individual material properties. The SX fly rod series is also of first-class workmanship, extremely powerful and is offered at a very attractive price. The guide ring comes from Sea Guide and has a insert made of SIC, so that the friction of the line is minimised and you can cast further. The rest of the running guides are made of super-light stainless steel and have a PVD anti-corrosion treatment. The reel seat is even lighter than on the IM7 and IM12 rods.