Items by Smith Creek

The high-quality products from Smith Creek are extremely practical and sustainable at the same time


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SMITH CREEK

SUSTAINABILITY AND QUALITY COMBINED IN FLY FISHING

The story of SMITH CREEK began in the 1990s when founder Wayne Smith sailed from California to New Zealand to pursue his passion for fly fishing. Inspired by the tranquillity and beauty of nature, Wayne created a brand that wanted to provide fly fishers with practical tools and accessories without harming the environment. From the beginning, the brand has been characterised by innovative designs that make everyday fishing easier. In 2020, Wayne retired and Robert Brown, a long-time business partner, took over the reins. With Robert Askew, an experienced designer who brings his knowledge from the film industry to the development, the company retained its creative energy and innovation.

SMITH CREEK stands for high-quality, durable products that are developed in co-operation with professional anglers and guides. All tools are designed to provide a smart solution for all those tasks and challenges that constantly arise in fly fishing.

SMITH CREEK products are made from recyclable materials and designed to last. The use of raw aluminium and high-density foam makes the products particularly robust, while they can be disposed of in an environmentally friendly manner at the end of their service life. Sustainability is an integral part of the company's philosophy. Minimalist packaging made from recyclable paper reduces the amount of waste generated after purchase.

However, the company’s sustainability endeavours do not end with the products and their packaging. The company also relies on environmentally friendly production methods to minimise the impact on the environment as early as the product manufacturing stage. These efforts are also reflected in the selection of suppliers who share similar values with regard to environmental protection. SMITH CREEK endeavours to reduce its ecological footprint and thus preserve natural resources for future generations.

Another aspect of the brand is the philosophy that fly fishing is more than just a sport - it's a way to connect with nature and disconnect from the stresses of everyday life. That's why SMITH CREEK actively supports the ‘Leave No Trace’ principle, which is all about leaving nature as unspoilt as possible and being conscious of how we use resources.

By combining innovative designs, high-quality materials and a deep awareness of the environment, SMITH CREEK has developed into one of the leading brands in the world of fly fishing. The brand stands for sustainable fishing, high-quality products and respect for nature - and will continue to work to offer only the best to fly fishermen worldwide.